HOW HAS GEN Z HAVE BEEN "GREENING" WORLD'S BEAUTY?

 The green color of the Z gen is gradually replacing the mainstream pink of the Y generation. More than a new trend, the green tone represents the passion and enthusiasm of young people gradually dominating not only the fashion field but also the fashion industry. and widely green the world to beautify.


As a generation with unique personalities, excellent acumen and selective information, Gen Z's beauty style is also unique, helping them to strongly shape the trends of the beauty industry. Opening the "green" world, Gen Z chooses green beauty as a new way of life and creates the premise to profoundly change the massive industry, requiring brands to solve new problems to conquer. serve this difficult customer.


BEAUTY DISTRICT IS A "GRAPER" DAY

Consumers tend to choose brands that resonate with their own values. According to market research conducted by Fung Retail & Technology Group, Gen Z attaches great importance to appearance because they are the first generation to grow up in a period of strong development of social networks.


However, more than the story of appearance, the gen Z user is also more interested in moral values. Research shows that 67% of consumers born after 1996 will stop using a brand if they feel the brand's behaviors are unethical. This makes a lot of sense as Gen Z is quickly becoming the most important consumer in the beauty industry.


Gen Z is an important consumer in the beauty industry

Gen Z is predicted to surpass the income of Millennials by 2031 and soon make up 40% of the world's consumers. Photo: Instagram @oliviarodrigo.


Experiencing a stressful pandemic period, aware of the negative effects of beauty products that serve short-term purposes but leave long-term effects, "green beauty" - green beauty is one of the main themes. topics of primary concern to the younger generation. With increased awareness, they also want to take care of themselves holistically in a more sustainable and environmentally friendly way.



TRENDS & INSPIRATIONS

6 SUSTAINABLE HOW TO BE BEAUTY FOR "GO GREEN LIVING" FOLLOWERS

GREEN BEAUTY – NEW DEFINITION OF BEAUTY

Aware of the huge consequences of the immediate environmental problem, beauty solutions and products have been associated with the "green" factor more in search results. In an effort to protect the small green corner of the universe, beauty believers, especially Gen Z, have chosen sustainable beauty as a lifestyle, as well as trying to prove to the world that the declaration " Green Beauty” is not just a new fad.


The beauty industry causes a bad impact on the environment

According to data from Euromonitor, a market research provider in the US, the country's beauty and personal care industry generated nearly 8 million units of plastic waste in 2019. Photo: Instagram @sadiesink_.


Green beauty - green beauty, is a term referring to products that are sourced, produced and packaged in a completely environmentally friendly manner. For example, a beauty brand whose products are handcrafted with sustainably sourced ingredients, are not sourced and tested on animals. At the same time, the brand has packaging that is 90% recyclable. That's how a green brand is defined and named.



TRENDS & INSPIRATIONS

CHALLENGE 2 WEEK OF BEAUTY BY THE “GREEN” METHOD

“BLUE” LOSSES TO THE BEAUTY WORLD

Seeing the change in shopping and beauty care needs of the younger generation of users, beauty brands also responded by innovating their approach and product listings. It is not difficult for us to come across statements about sustainability and environmental friendliness on cosmetic stores or advertisements on social networks. Green beauty even "greens" the true beauty world when beauty products are dressed in a blue shirt associated with the environment and its sustainable nature.


sustainable beauty products

For Humanrace, the green color of the product's packaging reflects sustainability, with its ingredients made up of more than 50% of plastic recycled from landfills.


Gen z and green beauty style

Tata Harper with most products is contained in recycled glass jars or bags made from bagasse.


Sadly, because the terms "green", "clean", "natural" still have subjective meanings and are not specified, there are still brands that defy labels of their products as eco-friendly. environment for commercial purposes. However, as savvy consumers with strong personalities, gen Z is posing more problems for beauty brands in meeting the beauty needs of their customers. That requires them to really "green" their products and put more effort into protecting the green of the Earth.



TRENDS & INSPIRATIONS

VEGETABLE COSMETICS - A NEW DIRECTION FOR ENVIRONMENTAL SAFETY

WHAT BEAUTY PRODUCTS REALLY “GREEN”?

With the wave of green cosmetics covering the beauty industry

Comments

Post a Comment

Popular posts from this blog

DIY BEAUTY RECIPES FROM ELLE GIRLS WORLDWIDE

 Beauty editors at 45 versions of ELLE around the world share their best at-home beauty experiences. To pamper yourself is simple, just prepare natural ingredients readily available in the kitchen. It's wondrous! HAVE A CLEAR FACE “If you suffer from hormonal acne during your period, apply a turmeric mask that soothes and clears the skin. Use 1 teaspoon of each natural ingredient: raw honey, organic turmeric, and organic yogurt. Mix well and apply to the skin, after 10-15 minutes wash your face with warm water. (Marie-Noelle Vekemans / ELLE Belgium) Natural ingredients turmeric gold “This mask really makes skin softer and more radiant. I add distilled water extracted from lavender or immortal flowers to the clay powder mask instead of plain water, then add another teaspoon of honey.” (Petra Windschnurer / ELLE Slovenia) “My simple secret works great for instantly glowing skin! That is applying ice to your face or putting your face in an ice bucket. This way you don't even need ...
Read more

BEING WOMEN MUST KNOW THE AGE "Cheat" MAKEUP SECRETS

 The following makeup tips to help the face "look ten years younger" are the secrets that every girl must take to heart. We all love one or more different makeup styles. However, how to apply makeup to always look radiant and fresh? Temporarily away from the usual makeup habits, invite you and ELLE to discover a special makeup secret to help you stay young like in your twenties. BANGS natural makeup secret 01 The bangs are the secret to help her look younger and more beautiful. Photo: kknews.com If you pay attention, you will see, Korean stars always look very young and pretty. The secret behind that beauty is the lovely bangs. You can choose bangs or slanted bangs to add cuteness to the face. Besides, short hairstyles, bob hair also help you look younger. TRENDS & INSPIRATIONS HAIR STYLES THAT WILL LOOK FOR THE STREETS IN 2022 LUNA WITH LIGHTWEIGHT natural makeup secrets 02d Makeup tips with highlighter primer to help brighten the face. Photo: picdeer. Many people often ...
Read more

FRENCH WOMEN'S "YES LIKE NO" MAKEUP SECRETS

 The ladies of Parisienne – with her beauty “Je ne sais quoi” – always exude elegance and charm, even without trying. Do you secretly admire them and wish to be? Join ELLE to find out the secrets of "nothing like" makeup to turn yourself into a lady with the breath of France through the article below. French makeup like Jeanne Damas The beauty of “Je ne sais quoi” is typical of French women. Photo: @jeannedamas. A HEALTHY SKIN IS THE BEST FOUNDATION Skincare is the most important step in a French woman's beauty routine. A smooth and moist skin is always the key to a perfect, natural "like nothing" makeup of the "Emily in Paris" ladies. Sufficiently moist skin will support makeup to have better adhesion, as well as not to be lumpy and rough. French women use very little foundation, instead they are very focused on cleansing their skin and use a lot of lotion, eye cream and serum every day. Skin care before makeup Skincare is the most important step in a...
Read more